OpenX can track third party clicks, you can create HTML banner using third party codes and OpenX will track clicks. On the other hand if you load OpenX Ad in the third party, the clicks of the OpenX Ad can be tracked in the third party.
Third Party clicks tracking in OpenX:
OpenX supports click tracking for a number of third parties. Follow the steps given below to track third party clicks:
- You have to select the third party server from the drop down when you add the HTML banner (known third party).
- If the third party ad server for which you want to track clicks is not available in the dropdown, you have to perform some manual changes in the code (unknown third party).
Known third party
To track clicks for a known third party:
- Paste the HTML for the ad in the Banner Properties tab.
- Select the third party from the pull-down menu below the ad HTML as shown in the screenshot.
- Save the newly created HTML banner.
Unknown third party
If the tag is from an unknown party, you must perform a manual change to the ad code. The
third party will supply a mechanism to
track clicks which is, typically, a placeholder in the ad code for the click trackng URL. Replace this placeholder with the
magic macro {clickurl}.
Example
Following is an example third party click tracking tag:
Available in all platform
RSS
Twitter
Facebook
FriendFeed
Myspace
Linkedin