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Channel Targeting

Channels provide a way of defining different content sections of a website and applying a separate set of delivery limitations for each channel. Advertiser can target the specific visitor interests using the channel.

We can create channels in two ways:
  • Global Channel: Global channels can be created by a Manager. All banners controlled by that manager can use these channels.
  • Website Channel: Website channels can be created for the websites. Only banners linked to a zone in this website can use these channels.
Creating a global channel:
  • Go to My Account > Targeting Channel Management > Add new Targeting Channel in manager account.
 channel targeting
 
 
 
 
 
 
 
 
 
 
 
Creating a website channel: 
  • Go to Inventory > Targeting Channels in manager account.
  • Select Add new Targeting Channel:

channel targeting

 

 

 

 

 

 

 

 

 

In the name field enter the name of the channel. You can also add Description and Comments for the channel.
When you click Save Changes you will return to the main Targeting Channels page. Click on the channel you have created, now click Delivery Options tab.
 
Here you can set delivery limitations for the channel. First, select an option from the Add delivery limitation dropdown:
  • Client - IP address: allows the ad to be targeted to users coming from specific IPs (or blocks of IP addresses).
  • Client - Domain: target an ad to users coming from a specific domain. (NB: this domain is obtained by a reverse DNS lookup of the user's IP address).
  • Client - Useragent: this will enable you to target ads to matching strings, which includes information about the user's browser/operating system.
  • Site - Channel: you must first set up at least one channel to target by channel (or section) of a website.
  • Site - Page URL: this will result in the ad displaying on selected page(s) in your site only
  • Site - Referring Page: select this option to show an ad to on pages linked to from the selected page(s).
  • Site - Variable: targeting in this manner will result in an ad being delivered to any ad request containing a specific variable. These variables can be any value passed in the HTTP request, e.g. to limit by gender=male or by a numeric variable, such as age 18 and over.
  • Site - Source: The Site:Source targeting is similar to the Site - Variable, except it targets ads against the passed in "source=" value only
Then, choose your main delivery criteria from the Delivery Limitations panel: 
This allows you to limit delivery when:
  • Client IP address is equal to...
  • Client IP address is different to...
  • AND/OR
  • Client Domain is equal to/different from/Contains/Does not contain/Regex match/Regex does not match...
Once you create the channels it will be available in the banner delivery limitations. For assigning channel limitations in the banner, select the Site-channel option in the delivery limitations and select the channel from the list of available channels. All limitations you set for the channel will be applied to the banner. When you are creating the tag for a zone to add to your web pages, enter the same value in the Source field as the name of the channel, e.g. 'entertainment'.
When you have finished setting your delivery limitations, click Save Changes.