Source parameter feature of OpenX can be used to target ads to specific sections of a website. In this techinque zones are labeled using Source parameter. The word entered in the source parameter decides which ads to display.Source parameter can be added in two ways in invocation code.

 

Go to invocation code section of a zone and select Javascript type of invocation code. Enter the value of source in Tag settings and click Refresh. Now the sports will be added as the source parameter in the invocation code. You can add source parameter for all kind of invocation codes. Here we have taken the example of the JavaScript type of invocation code.  

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another way of adding source parameter is to add it in the website source code. That’s where the name comes from.

 

 

1. Click on the delivery Options tab for the banner.

2. Then, using the drop down on the right, select the item ‘Site - Source’ from the drop down list and click the add button.

3. Now in the source select ‘is equal to’ and value as sports.

4. Now if you link this banner with the zone for which we have assigned the source, the banner will be displayed. Since the banner contains the source sports which we have added in the zone.