Direct selection provides a way to manage delivery of ads without using publishers and zones. You can create direct selection string and place it directly in the ad tag. The selection string tells the OpenX which banners to display.
You will find the direct selection option in Inventory > Direct Selection.
Direct selection is more flexible and more powerful than using zones to select banners for delivery. But there is a disadvantage with
direct selection; you will have to change the tag whenever you want to change the selection.
Direct selection is also very difficult to implement on your website, and is intended for advanced users only. For more details about
direct selection you can visit
http://www.openx.org/en/docs/2.8/userguide/direct+selection
Note: Direct selection is intended to use by advanced users.